Millennials protest against ineffective security practices

Millennials protest against ineffective security practices

~ New survey reveals fewer than 5% of UK and U.S Millennials believe their digital identity is completely protected by effective safeguards 
~ 70% believe risk to their online privacy will increase as we become more digitally connected 
~ 54% claim failure of businesses to implement better online security will result in public distrust of goods and services 


Lutterworth, UK/Reston, U.S, 26th August 2015 – Today, leading digital identity expert Intercede released the findings of a new consumer survey that suggests Millennials in the U.S and UK are losing trust in today’s Digital Economy. Fewer than 5 per cent of respondents believe their digital identity and personal data are completely protected by effective safeguards. This serves as a stark warning to businesses and government departments who provide online services and products, as digital natives protest that ineffective security practices are potentially putting their online data into the hands of cybercriminals.

The research, commissioned by Intercede and conducted by Atomik Research, questioned approximately 2,000 16-35 year olds (the age demographic dubbed as ‘Millennials’) across the UK and US on their perceptions of current security measures. The results indicate a general ‘Millennial malaise’ towards existing safeguards, namely the use of easily-hackable but widely used password-based authentication methods. A quarter of Millennials questioned access more than 20 password protected websites, applications or devices over the course of a year, with 45 per cent claiming they only ever change passwords when they have to. Only 6 per cent believe their data is completely secure based on the password policy they apply.

When asked about the impact of an increasingly digitally-connected world, such as the increased use of mobile devices and tablets on their digital privacy, nearly 70 per cent of Millennials believed the risk to their online safety will increase – with 31 per cent believing this increase will be dramatic. More disturbingly, 54 per cent felt the failure of companies and governments to adequately protect identities and data would result in public distrust of goods and services. A further 44 per cent believed there will be an eventual decline in data sharing and 36 per cent predicted demands for action. Smaller but still significant percentages of the research group said there is potential for a decline in economic or political stability. 1

“Today’s Millennials have been digitally spoon-fed since birth, yet a general malaise is brewing among this demographic in terms of how safe their online data really is,”says Lubna Dajani, a communications technology expert and futurist.2Millennials understand their personal information is a form of currency they need to part with to access online services. Yet they participate in this ‘digital trade-off’ in the belief that more can be done to protect their privacy. Millennials want more control over who should be able to access their information; businesses and governments should urgently review current security protocols, or risk the potential to drive innovation and growth.”


It’s time for organisations to stop playing fast and loose with what, in a digital economy, are our most important assets – our identity and our data,”commented Intercede CEO Richard Parris. “There seems to have been a collective consensus that Millennials will accept sub-standard security in exchange for online services. This clearly isn’t the case. The humble password should be consigned to the dusty digital archives where it belongs. To restore trust, smart companies need to look to stronger authentication techniques to ensure the future of digital commerce and information exchange and their own competitive edge.”


All figures are based upon an independent survey of 1,012 U.S consumers and 1,016 UK consumers aged 16-35. The research was commissioned by Intercede and conducted by Atomik Research in June 2015. Millennials, also known as Generation Y or ‘Digital Natives’, are individuals born roughly between the years 1980 and the early 2000s.

1 Almost 12% of all respondents cited a decline in economic stability as a potential consequence of businesses and government failing to better protect consumers’ online identities. A further 9% and 6% cited domestic political instability and international political instability respectively as alternative outcomes.

2 Lubna Dajani is an internationally recognised information and communications technology (ICT) expert and futurist. She contributed to the book Enterprise City: How Companies Are Changing the Global Urban Landscape. In chapter 8 of this book, Lubna coined the term ‘The Allternet’ to describe the social and security implications of an always-on, interconnected society.

About Intercede:

Intercede is a software and service company specialising in identity, credential management and secure mobility. Its solutions create a foundation of trust between connected people, devices and apps and combine expertise with innovation to provide world-class cybersecurity. Intercede has been delivering solutions to high profile customers, from the US and UK governments to some of the world’s largest corporations, telecommunications providers and information technology firms, for over 20 years. Intercede’s product portfolio includes MyID, an identity and credential management system that assigns trusted digital identities to employees citizens and machines. In 2015, Intercede launched MyTAM, enabling trusted applications to be loaded into a mobile device’s Trusted Execution Environment (TEE), providing hardware-level security for Android apps.

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